Consumers are frustrated with the state of Healthcare and want to take steps toward Self-Care. But they aren’t confident about making the right choices for themselves or their family.
Bayer believed they had the right to be at the center of the conversation with consumers and shoppers and wanted to leverage retail as a powerful strategy. They needed an umbrella platform, one that would unify the full portfolio of Consumer Healthcare brands and act as the cornerstone of the self-care journey.
Solution
Be Your Best Self
We helped shoppers shift their wellness mindset from reactive to proactive with simple, convenient solutions that were motivating, uplifting and informative. The “Be Your Best Self’ event delivered value and support for shoppers via offers and education from the full Bayer portfolio, and it received omnichannel support, including media, digital, displays and customer-specific extensions from retailers.
Consumer to Shopper Insights | Strategy Development | Creative & Design | Shopper Marketing | Media Planning | Digital & Mobile Integration
Results
22% Dollar Sales Lift v. YAG
+30pts incremental sales lift for feature brands
+42pts incremental sales lift for participating brands
+1.5 average share pt change (v. baseline) across total portfolio of brands (1st wk only)
