Shopperizing the National Campaign
With several exciting new Evol items launching in the single serve, multi-serve and frozen breakfast categories, the brand’s mission was to gain distribution of these items as well as grow sales of their base items through targeted awareness and trial incentives.
We knew that the brand needed to make real connections with the shopper by sharing the promise of simple, good ingredients found in Evol in the frozen aisle. Using the current brand campaign as the foundation for all in-store activation, we delivered a seamless experience, crafting shopper-specific messaging about the exciting flavors and quality ingredients to drive action based on the shopper's position in their journey to great taste.
Creative & Design | Shopper Marketing | Consumer Marketing | Customer Media Integration | Customer Specific Activation | Digital Activation | Social and Mobile Engagement
32% incremental lift at retail
30K new items sold
+4 to +8 distribution points at participating customers