News & Views

  • The Cutting EDGE

Brand News: Mondelez Breaks into Voice-Activated E-commerce with Amazon Alexa

Brand News: Mondelez Breaks into Voice-Activated E-commerce with Amazon Alexa Oreo recently launched an Amazon Alexa ...

  • Staying Ahead

Facial Recognition Could Help Retailers Elevate the Customer Experience

Facial recognition technology (FRT) is making waves with retailers to spot in stores loyal customers, VIPs and ...

  • The Cutting EDGE

Customer Loyalty: PepsiCo's Loyalty Program Sends Rewards to PayPal, Venmo

PepsiCo’s first-ever cashback loyalty program, PepCoin, rewards members for buying a beverage and a snack within nearly ...

  • The Cutting EDGE

Snap Fact: Kroger opens its first downtown location in 50 years

On September 25, Kroger opened its first downtown location in 50 years, Kroger on the Rhine. In its modern design, it ...

  • The Cutting EDGE

Snap Fact: With its New Loyalty Program, Target Tries to Attract Infrequent Shoppers

On October 6, Target’s new loyalty program, Target Circle, replaced Cartwheel, its popular loyalty app. With private ...

  • The Cutting EDGE

Retail News: Walmart’s First Healthcare Services ‘Super Center’ Opens

Walmart recently opened its first 10,000 square-foot “Walmart Health” center in Dallas, Georgia, giving shoppers access ...

  • All The Talk
  • Pet Care

Food at the Source

According to our recent studies, dog food makes up 32% of pet food sales. And with dog owners becoming more and more ...

  • Staying Ahead
  • Pet Care

Unleash the power in the pet aisle

More than ever, pet owners view their pets as irreplaceable members of their families and their spending to keep their ...

  • The Cutting EDGE

SNAP FACT: CVS Extends CarePass Membership

Following a pilot in the Boston area, CVS announced that its CarePass membership program is rolling out nationally. ...

  • The Cutting EDGE

Snickers Wants to Change the Date of Halloween

A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. Snickers is tying to get ...

  • The Cutting EDGE

55% of US Shoppers Will Abandon a Brand Following a Bad Experience

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  • The Cutting EDGE

Chipotle Smashes TikTok Records with #GuacDance Challenge

Chipotle's #GuacDance challenge, which urged guac fans to show off dance moves dedicated to avocados, kicked off last ...

  • The Cutting EDGE

Retail News: CVS Targets Millennials with Amazon-like Membership

Drugstores like CVS and Walgreens are fighting to stay relevant as more people shop on Amazon. CVS's new membership ...

  • The Cutting EDGE

Snickers Lifts Moods with Mobile Micro-Gifting Push from Walmart

Snickers launched its first micro-gifting campaign to lift the spirits of smartphone users amid "the negativity ...

  • The Cutting EDGE

SNAP FACT: Retail’s Fastest Growing Ad Format: Paid Search

As omni A few highlights below: It’s forecasted that 46.3% of retail digital ad dollars will be spent on search this ...

  • Staying Ahead

Maximizing the Value of Trade Promotions

Ever feel like your trade promotions could be more effective? Jennifer Gruber, Vice President, Analytics, Ai2 of ...

  • All The Talk

EDGE Marketing Feature-Who’s Who in Shopper Marketing Agencies 2019

We know them as our fearless trailblazers, our teammates and the folks that embody the heart of EDGE Marketing. Thanks ...

  • All The Talk
  • Beauty

Why Challenger Beauty Brands are Embracing New Commerce Challenges

EDGE Marketing’s Chief Strategy Officer, Liz Fogerty, sat down with AW360 to discuss bordless retail, the importance of ...

  • Staying Ahead

Top 8 Trends to Watch in 2019

As one of the largest U.S. Agencies, our parent company Advantage Marketing Partners knows a thing or two about our ...

  • Staying Ahead

Hot Takes on Outdoor Grilling Season

Hot dogs, sunshine, outdoor barbeques. Is there really anything better than summertime? The only thing we love better ...

  • Staying Ahead

Proof Shopper Marketing Works as a Long-Term Growth Driver

The data is in and it’s time to silence the skeptics once and for all!  Our Chief Strategy Officer, Liz Fogerty ...

  • All The Talk

EDGE Marketing Feature-Who’s Who in Shopper Marketing Agencies 2018

Hey! We know that face on the front cover of Path to Purchase Institute’s Who’s Who in Shopper Marketing 2018 feature. ...