Brand News: Mondelez Breaks into Voice-Activated E-commerce with Amazon Alexa Oreo recently launched an Amazon Alexa ...
23 Oct, 2019
Facial recognition technology (FRT) is making waves with retailers to spot in stores loyal customers, VIPs and ...
21 Oct, 2019
PepsiCo’s first-ever cashback loyalty program, PepCoin, rewards members for buying a beverage and a snack within nearly ...
18 Oct, 2019
On September 25, Kroger opened its first downtown location in 50 years, Kroger on the Rhine. In its modern design, it ...
17 Oct, 2019
On October 6, Target’s new loyalty program, Target Circle, replaced Cartwheel, its popular loyalty app. With private ...
16 Oct, 2019
Walmart recently opened its first 10,000 square-foot “Walmart Health” center in Dallas, Georgia, giving shoppers access ...
16 Oct, 2019
According to our recent studies, dog food makes up 32% of pet food sales. And with dog owners becoming more and more ...
15 Oct, 2019
More than ever, pet owners view their pets as irreplaceable members of their families and their spending to keep their ...
18 Sep, 2019
Following a pilot in the Boston area, CVS announced that its CarePass membership program is rolling out nationally. ...
13 Sep, 2019
A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. Snickers is tying to get ...
26 Aug, 2019
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26 Aug, 2019
Chipotle's #GuacDance challenge, which urged guac fans to show off dance moves dedicated to avocados, kicked off last ...
26 Aug, 2019
Drugstores like CVS and Walgreens are fighting to stay relevant as more people shop on Amazon. CVS's new membership ...
26 Aug, 2019
Snickers launched its first micro-gifting campaign to lift the spirits of smartphone users amid "the negativity ...
26 Aug, 2019
As omni A few highlights below: It’s forecasted that 46.3% of retail digital ad dollars will be spent on search this ...
26 Aug, 2019
Ever feel like your trade promotions could be more effective? Jennifer Gruber, Vice President, Analytics, Ai2 of ...
26 Aug, 2019
We know them as our fearless trailblazers, our teammates and the folks that embody the heart of EDGE Marketing. Thanks ...
26 Aug, 2019
EDGE Marketing’s Chief Strategy Officer, Liz Fogerty, sat down with AW360 to discuss bordless retail, the importance of ...
26 Aug, 2019
As one of the largest U.S. Agencies, our parent company Advantage Marketing Partners knows a thing or two about our ...
12 Aug, 2019
Hot dogs, sunshine, outdoor barbeques. Is there really anything better than summertime? The only thing we love better ...
24 Jun, 2019
The data is in and it’s time to silence the skeptics once and for all! Our Chief Strategy Officer, Liz Fogerty ...
05 Jun, 2019
Hey! We know that face on the front cover of Path to Purchase Institute’s Who’s Who in Shopper Marketing 2018 feature. ...
01 Oct, 2018
Brand News: Mondelez Breaks into Voice-Activated E-commerce with Amazon Alexa
23 Oct, 2019
Facial Recognition Could Help Retailers Elevate the Customer Experience
21 Oct, 2019
Customer Loyalty: PepsiCo's Loyalty Program Sends Rewards to PayPal, Venmo
18 Oct, 2019
Snap Fact: Kroger opens its first downtown location in 50 years
17 Oct, 2019