Chipotle Smashes TikTok Records with #GuacDance Challenge

Chipotle Smashes TikTok Records with #GuacDance Challenge

August 26, 2019

Chipotle's #GuacDance challenge, which urged guac fans to show off dance moves dedicated to avocados, kicked off last week and received over 430 million views. The response to the challenge demonstrates the viral power of TikTok, which is especially popular among Gen Zers.

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Edge Marketing
Edge Marketing