Facial Recognition Could Help Retailers Elevate the Customer Experience

Facial Recognition Could Help Retailers Elevate the Customer Experience

October 21, 2019

Facial recognition technology (FRT) is making waves with retailers to spot in stores loyal customers, VIPs and customers looking to pick up their online orders.

Liz Fogerty, chief strategy officer at EDGE, notes:

“We’re quite used to defining sales-funnels with conversion paths which start with digital planning and page views, proceed through add to cart and end with checkout transactions. The power here is to bring this in-store by using the human face like an in-store ‘shopping cookie’ tracking unique shopping trip ‘sessions.’”

In addition to better in-store sales funnel metrics, FRT can also help retailers bring new personalization and enhance shoppers’ experience.

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Edge Marketing
Edge Marketing