Maximizing the Value of Trade Promotions

Maximizing the Value of Trade Promotions

August 26, 2019

Ever feel like your trade promotions could be more effective? Jennifer Gruber, Vice President, Analytics, Ai2 of Advantage Solutions offered her insights on leveraging shopper metrics to drive results, maximizing planning preparation, and how to overcome the obstacles of trade promotion effectiveness. To read her full interview, read here.

Edge Marketing
Edge Marketing