Snickers Lifts Moods with Mobile Micro-Gifting Push from Walmart

Snickers Lifts Moods with Mobile Micro-Gifting Push from Walmart

August 26, 2019

Snickers launched its first micro-gifting campaign to lift the spirits of smartphone users amid "the negativity displayed across thousands of mobile screens daily." Through the end of September, mobile users can text the words "BIG MOOD" to 62770 or scan a QR code on "Big Mood" displays in Walmart stores to place a gift order. The "Big Mood" program charges users $1.65 to send a personalized message and a gift card that's redeemable for a Snickers bar at any Walmart store. 

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Edge Marketing
Edge Marketing