More than ever, pet owners view their pets as irreplaceable members of their families and their spending to keep their fur babies happy and healthy shows no signs of slowing. According to Nielsen, the pet care category alone has grown two times that of the overall center of store over the past five years. Today, the U.S Pet Industry spend is sitting at over $72 Billion.
This is a great opportunity for manufacturers and retailers, and they need to work together to create differentiation in the pet category for their brands. Creating better shopping experiences and personalized product offerings is key to winning the sale.
Learn how to stand out in the pet aisle and reach pet owners here.