News & Views

  • The Cutting EDGE

SNAP FACT: CVS Extends CarePass Membership

Following a pilot in the Boston area, CVS announced that its CarePass membership program is rolling out nationally. ...

  • The Cutting EDGE

Snickers Wants to Change the Date of Halloween

A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. Snickers is tying to get ...

  • The Cutting EDGE

55% of US Shoppers Will Abandon a Brand Following a Bad Experience

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  • The Cutting EDGE

Chipotle Smashes TikTok Records with #GuacDance Challenge

Chipotle's #GuacDance challenge, which urged guac fans to show off dance moves dedicated to avocados, kicked off last ...

  • The Cutting EDGE

Retail News: CVS Targets Millennials with Amazon-like Membership

Drugstores like CVS and Walgreens are fighting to stay relevant as more people shop on Amazon. CVS's new membership ...

  • The Cutting EDGE

Snickers Lifts Moods with Mobile Micro-Gifting Push from Walmart

Snickers launched its first micro-gifting campaign to lift the spirits of smartphone users amid "the negativity ...

  • The Cutting EDGE

SNAP FACT: Retail’s Fastest Growing Ad Format: Paid Search

As omni A few highlights below: It’s forecasted that 46.3% of retail digital ad dollars will be spent on search this ...

  • Staying Ahead

Maximizing the Value of Trade Promotions

Ever feel like your trade promotions could be more effective? Jennifer Gruber, Vice President, Analytics, Ai2 of ...

  • All The Talk

EDGE Marketing Feature-Who’s Who in Shopper Marketing Agencies 2019

We know them as our fearless trailblazers, our teammates and the folks that embody the heart of EDGE Marketing. Thanks ...

  • All The Talk
  • Beauty

Why Challenger Beauty Brands are Embracing New Commerce Challenges

EDGE Marketing’s Chief Strategy Officer, Liz Fogerty, sat down with AW360 to discuss bordless retail, the importance of ...

  • Staying Ahead

Top 8 Trends to Watch in 2019

As one of the largest U.S. Agencies, our parent company Advantage Marketing Partners knows a thing or two about our ...

  • Staying Ahead

Hot Takes on Outdoor Grilling Season

Hot dogs, sunshine, outdoor barbeques. Is there really anything better than summertime? The only thing we love better ...

  • Staying Ahead

Proof Shopper Marketing Works as a Long-Term Growth Driver

The data is in and it’s time to silence the skeptics once and for all!  Our Chief Strategy Officer, Liz Fogerty ...

  • All The Talk

EDGE Marketing Feature-Who’s Who in Shopper Marketing Agencies 2018

Hey! We know that face on the front cover of Path to Purchase Institute’s Who’s Who in Shopper Marketing 2018 feature. ...