When it comes to “what’s for dinner?”, moms go with what they know...chicken and beef. But making the same meals every week leaves her hungry for new options. While pork didn’t make the cut, Smithfield knew they had the right product to meet the demand—whether grilled, roasted, sautéed or slow-cooked, their Marinated Pork delivers delicious, family-friendly, hassle-free meals made with real ingredients. They just needed help communicating the message to shoppers.
Solution
Real Flavor, Real Flavor, Real Fast
To show moms that Smithfield Marinated Fresh Pork is the easiest way to get real fresh, fast and flavorful meal solutions, we enlisted the help of actress turned lifestyle/cooking personality and busy mom, Haylie Duff.
Haylie kept it real, anchoring a national Digital Hub where moms could easily find recipes and recommendations for pairing Smithfield Marinated Products with wines from the Gallo Family Vineyards. By ensuring there was connectivity to retailer digital and mobile assets, the foundation of our customer specific activations, we got more moms to reconsider the versatility, likability and ease of pork.
Consumer to Shopper Insights | Strategy Development | Partnership Identification and Solicitation | Creative & Design | Content Development | Influencer Marketing | Shopper Marketing | Consumer Promotion and Sweepstakes | Digital and Web Design and Development | Customer Media Integration | Analytics and Measurements
