As the holiday season ends, shoppers develop a “New Year, New You” mentality which drives healthier food considerations but seasonally, they are not quite ready to shift to salad. Our challenge was to create a counter-seasonal drive period that offers versatility to shoppers and reason to display for retailers.
One Bowl Wonder
A partnership with Tyson’s new Grilled & Ready Chicken increased the convenience factor for shoppers and provided a reason to promote for retailers. Our simple, single-dish recipes delivered nutrient-rich ingredients and bold flavors to address all of our shoppers' seasonal needs.
Consumer to Shopper Insights | Strategy Development | Creative & Design | Shopper Marketing | Menu Marketing | Mobile Integration | Customer Media Integration | Analytics and Measurement
195% impressions vs YAG
443K video views
16% sales vs YAG
200% above industry avg for digital and social engagements